Customer Service

ASAPP announced continuous red teaming on CXP on 19 May 2026 to build trust in enterprise AI

ASAPP announced five purpose-built agents inside CXP on 27 April 2026: Discovery, Developer, Simulation, Insights, Optimization (patent pending on Optimization)

Ada said agentic AI ARR grew 108% year on year, with 550-plus enterprise agents, 12x Voice ARR growth and named wins including Cebu Pacific and Sky.

Malaysia Airlines chose Ada to power Mavis, its AI customer service agent live on web, mobile and email for flight status, bookings and check-in.

Medallia and Ada joined forces so CX insights from Experience Cloud can steer Ada's agentic playbooks, with outcomes flowing back into Medallia.

ASAPP (New York) introduced Customer Experience Platform (CXP) on 19 November 2025, powered by GenerativeAgent

AI Rudder partnered with PT Intelix Global Crossing to embed voice and conversational AI into customer service, CRM and collections operations.

AI Rudder and Indosat Business partnered to deliver AI-powered voice solutions for enterprise customers in Indonesia across telco, BFSI and healthcare.

ASAPP expanded GenerativeAgent on 22 July 2025 with features for contact-centre AI (company press)

SoundHound AI released Amelia 7.0, combining autonomous AI agents with SoundHound voice AI under the Agentic+ multi-process framework.