ASAPP (New York) introduced Customer Experience Platform (CXP) on 19 November 2025, powered by GenerativeAgent, according to a company release dated 19 November 2025.
Unifies interactions, systems and data across voice and digital; AI agents with generative, rule-based and human-in-the-loop paths. Capabilities named: voice-first speed, trust/governance/compliance, multi-agent architecture, AgentDesk with HILA, auxiliary agents, persisted interaction data, open design. Then-CEO Priya Vijayarajendran quoted on systems of action vs systems of record. Available immediately to customers per release; product URL asapp.com/CXP.
“ASAPP’s CXP changes that becoming the system of action that connects data, decisions, and workflows across the enterprise.” said Priya Vijayarajendran, CEO, ASAPP (at announce).
Performance, savings or adoption figures in the announcement are company claims unless independently attributed. Buyers should confirm scope, availability and commercial terms against ASAPP's primary materials and https://www.asapp.com/.