Amazon Web Services said nib Group selected AWS as preferred cloud provider for generative AI workloads, with the majority of GenAI workloads using Anthropic Claude 3.5 Sonnet via Amazon Bedrock, in a Sydney release dated 18 March 2025.
nibby, the AI voice and text assistant running since 2021, was said to have handled over four million member queries, lowered chat-based support 60% and voice 15%, and delivered more than A$22 million in savings. Bedrock enhancements named include better multi-turn query handling; auto-generating and summarising notes from chats and calls, cutting post-call work up to 20%; and knowledge-article summarisation cutting average call times 8%. On claims, Amazon Bedrock combined with Amazon Textract is used to automate member claims and process over four million invoices annually. Travel insurance personalisation uses Bedrock-driven email campaigns based on predicted destinations, built with the Amazon Prototyping team. More than 95% of workloads were said to have migrated to AWS, including digital assets, EIR applications and core insurance platforms.
Brendan Mills, group chief information officer at nib, said: "We're seeing Amazon Bedrock deliver substantial benefits across the business." Savings and containment metrics are company statements; AI-360 has not independently verified them.