The European Commission has ordered Meta to restore free access to its WhatsApp Business API for third-party AI assistants, and to maintain that access for the duration of an ongoing antitrust investigation into the company's conduct.
The Commission opened its investigation in December 2025 after Meta introduced a new policy on 15 October 2025 banning third-party general-purpose AI assistants from the WhatsApp for Business API. In February 2026 the Commission issued a Statement of Objections, preliminarily concluding that interim measures might be necessary to prevent serious and irreparable harm to competition. A supplementary Statement of Objections followed in April, setting out the Commission's intention to act.
Meta briefly revised its position in March 2026, reinstating third-party access, but subject to a fee which the Commission concluded was, in practice, equivalent to the original ban.

The June 9th decision orders Meta to reinstate access on the same terms and conditions that existed before 15 October 2025, when access was free of charge. Meta must comply within five working days. The Commission found that Meta holds a dominant position in the European Economic Area market for consumer communication applications.
"In rapidly evolving markets, competition can be lost long before a final decision is adopted," said Teresa Ribera, the Commission's Executive Vice-President for Clean, Just and Competitive Transition. "These interim measures will safeguard competition in the growing market for AI assistants, by preserving a key entry point to reach consumers in Europe — WhatsApp — and allowing AI companies to innovate, scale up and reach their full potential."
Should Meta fail to comply, it faces fines of up to ten per cent of its total annual turnover, plus daily periodic penalty payments of up to five per cent of average daily turnover.
Meta has said it will appeal. The substantive investigation into the full merits of the case remains ongoing, with no fixed legal deadline for its conclusion.


