Arize AI announced arize announced acquisition of Velvet, a developer-first AI gateway startup, on 13 March 2025, according to a company release dated 13 March 2025.

Velvet tooling analysed, evaluated and monitored AI features; terms undisclosed. Velvet co-founder/CTO Chris Hendel to lead platform engineering at Arize; Emma Lawler (former Velvet CEO) quoted on joining. Arize products named: AX (enterprise), Phoenix OSS (2M+ monthly downloads then), AI Copilot (30+ skills in release copy). Velvet customers offered option to transition to Arize platform.

Performance, savings or adoption figures in the announcement are company claims unless independently attributed. Buyers should confirm scope, availability and commercial terms against Arize AI's primary materials and https://arize.com/.

The announceable peg is dated 13 March 2025. Organisations evaluating the update should open the primary release for full product scope, named customers and any caveats.


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