Snowflake has acquired Observe to bring AI-powered observability to customers.
With the Observe team joining Snowflake, the acquisition expands capabilities in the growing IT operations management software market by bringing Observe’s AI-powered observability into Snowflake.
Built on Snowflake from the start, Observe’s AI SRE leverages a unified context graph that correlates logs, metrics, and traces, allowing teams to detect anomalies earlier, identify root causes faster, and resolve production issues up to 10 times faster, improving operational resilience as systems grow more distributed, dynamic, and autonomous.
Observe’s developer-friendly approach provides teams with real-time enterprise context, and the merger will shift teams from reactive monitoring to proactive, predictive operations across AI and data applications.
The acquisition establishes a unified, open-standard observability architecture based on Apache Iceberg and OpenTelemetry. Snowflake believes this approach will enable enterprises to manage large telemetry volumes using economical object storage, elastic compute, and interoperable standards: an essential foundation for operating next-generation AI agents and applications at scale.
Snowflake said: “We’re excited to help our customers with their observability needs, while bringing our traditional focus on ease of use, high performance and governance capabilities.”
With the closing of the acquisition, Observe CEO and founder Jeremy Burton has resigned from Snowflake's Board of Directors.