Google highlighted enterprise AI adoption at Google Cloud Next 25 on April 11th, 2025, featuring nine business leaders showcasing applications built using Google AI technologies including; Google Agentspace, Gemini 2.5, Imagen 3, Veo 2, new TPU chips, and Customer Engagement Suite. President Matt Renner emphasised unprecedented enterprise adoption speed, noting thousands of customers and partners gathered in Las Vegas to demonstrate AI implementations and explore new possibilities.
Google Cloud and NVIDIA announced significant partnership expansion bringing Gemini models on NVIDIA's new Blackwell compute platform to on-premises data centres and secure environments through Google Distributed Cloud. Jensen Huang, NVIDIA co-founder and CEO, stated the offering addresses highly regulated industries and digital sovereignty requirements, bringing "state-of-the-art AI to the world's regulated industries and countries" where public cloud access is limited.
L'Oréal deployed Google's Imagen 3, Veo 2, and Gemini multimodal models within CREAITECH, the company's generative AI beauty content lab, transforming marketing team creative processes for supercharged ideation and streamlined production. Thomas Alves Machado, Gen AI Global Content Director, described AI as "a very big accelerator for marketing teams" enabling easier idea implementation, concept generation, and storyboard creation while maintaining the rule not to generate people images for advertising to remain true to human beauty.
Intuit's TurboTax processed 44 million U.S. tax returns and $107 billion in U.S. tax refunds in tax year 2023 using the company's Generative AI Operating System (GenOS). The platform integrated Google Cloud's Doc AI technology and Gemini models for "done-for-you" autofill capabilities across the 10 most common U.S. tax forms, helping customers save time and boost accuracy.
Reddit launched Reddit Answers, a conversation platform using generative AI built with Gemini and Vertex AI grounded in Reddit's information repository. Chief Product Officer Pali Bhat emphasised the platform provides "powerful AI that's grounded in Reddit's existing posts and conversations" showing real human perspectives versus creating unverifiable viewpoints.
Deutsche Bank created DB Lumina, an AI-powered research tool accelerating financial analyst research report creation from hours or days to minutes while maintaining stringent data privacy requirements for the regulated financial sector.
Seattle Children's Hospital partnered with Google Cloud to develop Pathway Assistant, an AI-powered agent featuring conversational interface for synthesising clinical standard pathways information across more than 70 diagnoses to help healthcare providers make informed decisions. Samsung's Ballie smart home robot uses Gemini models for natural conversations and text prompt responses, enabling users to check on pets, control lighting, and manage entertainment systems simultaneously.
Papa John's implements predictive tools using BigQuery, Vertex AI, and Gemini models for customer order anticipation, enhanced loyalty programmes, and personalised marketing offers, with planned AI-powered chatbot development. The showcase demonstrates AI integration across diverse industries from entertainment and beauty to financial services and healthcare, with Google's updated real-world AI use case list now numbering more than 600 applications across enterprise implementations.