11x raised a US$24 million Series A led by Benchmark to expand its AI-powered digital workers for go-to-market teams, the San Francisco company said on 16 September 2024.
The startup positions itself against seat-based sales software, selling autonomous agents that execute prospecting and engagement workflows end to end. At the announce, its flagship was Alice, an AI sales development representative for multichannel outreach and personalisation; 11x claimed response rates of up to about three times those of human SDRs. It also introduced Mike — later branded Julian in subsequent posts — as an AI phone representative for inbound qualification and consented outbound, citing support for more than 30 languages and roughly tenfold faster inbound follow-up.
Proceeds were earmarked for product development, hiring and a larger US presence after the company relocated its headquarters to San Francisco. Investors named alongside Benchmark included Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, Operator Partners, Visionaries, Activant, HubSpot Ventures, Project A and 20VC-related funds. 11x said it planned digital workers across modern GTM roles and a shared system of record for agents and humans.
Figures for response rates and follow-up speed are company claims and have not been independently verified by AI-360.