HeyMax (Max Now Pte Ltd) has raised US$11 million in Series A funding led by Peak XV, according to a 28 January 2026 PR Newswire release. The Singapore rewards and credit platform said the round will support product and regional growth.

HeyMax sits at the consumer finance and rewards intersection in Southeast Asia. Round size and lead investor are the hard facts in the pack; valuation, ARR and user counts were not the centrepiece of materials AI-360 reviewed.

The company frames Peak XV's lead as validation for its rewards-linked financial products. Secondary coverage may add colour on co-investors; the primary release remains the source of record for round terms.

Lenders and programme partners should treat engagement and credit-performance claims as company-stated and diligence underwriting controls, data sources and regulatory licences in each market of operation.

Figures and customer claims in this piece are those stated by the company or acquirer in the cited materials.

Product roadmaps and close timelines remain subject to the usual commercial and regulatory conditions.

Readers should treat scale and outcome metrics as company-stated unless a filing or independent audit is cited.

AI-360 has not independently audited operating metrics named in the announcement.


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