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# Adyen launches Personalize in Uplift for real-time checkout adaptation
- URL: https://www.ai-360.online/adyen-launches-personalize-uplift-checkout/
- Published: 2026-02-11T12:00:00.000Z
- Updated: 2026-10-26T17:12:50.000Z
- Description: Adyen launched Personalize inside Uplift to adapt checkout in real time with Dynamic Identification, citing year-one Uplift lifts across 6,500-plus businesses.
- Author: AI-360
- Tags: BFSI, News, #company-adyen, Product, #industry-banking-finance

[Adyen](https://www.adyen.com/?ref=ai-360.online) launched Personalize, a new product inside Adyen Uplift that uses AI to adapt checkout to individual shopper behaviour in real time, the company [said on 11 February 2026](https://www.adyen.com/press-and-media/adyen-launches-personalize?ref=ai-360.online) from Amsterdam.

Uplift year-one measured outcomes cited for 2025 included more than 6,500 businesses, average conversion up 1.19% versus industry baselines (up to 6% for some), payment costs down 9.4% on eligible traffic and average false positives down 42%. Personalize adds a Dynamic Identification layer that orders payment methods by what a recognised shopper is most likely to use before they click pay, and surfaces cost-effective methods and pre-attempt risk signals. Early Personalize data claimed conversion improvements of up to 6% and transaction-cost reductions of up to 3%; hospitality technology firm Tebi saw a 4.26% cost saving and 0.8% checkout conversion lift.

Carlo Bruno, vice president of product, said: "At checkout, the goal is to minimize friction without increasing risk. Personalize achieves this balance by using Dynamic Identification to recognize shoppers instantly." The product supports reporting, A/B testing and configurable UI components. Metrics are company and named-customer claims and have not been independently verified by AI-360.

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